Interacting with customers, partners or colleagues with a different cultural background might be a challenging and confusing process. Using a common language (such as English) is sometimes not enough to get your message across. From wrong assumptions through insufficient cultural knowledge to false conclusions about your speaker’s personality – there are many things that can [...]
Read More...It’s hard to expand to new markets with a monolingual website only. Most companies are aware that website translation and localisation is a must to grow internationally, but there’s one thing that is often ignored. The scope and method of your website localisation tells more about your business than the actual content. Below you can find [...]
Read More...Speaking the same language isn’t enough to close a deal, lead successful negotiations or gain the trust of your prospects abroad. Similarly, speaking louder or slower when communicating in “International English” with your partners won’t do the trick. What you’re really looking for is cultural sensitivity and an ability to read between the lines. Below [...]
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