Good preparation is the key to a successful meeting with your international customers. Cultural differences, habits or stereotypes may influence your verbal and non-verbal communication. In Part 1 we looked at the most common time perspectives across the cultures to help you prepare for business with foreign partners. In this article you’ll find out how [...]
Read More...The beginning of a new year is a good time to plan your start-up expansion for the next 12 months. If you’re designing and developing mobile apps, chances are you have to face huge competition. To stay visible in the app store crowd you’ll need much more than unique design and great user reviews. Below [...]
Read More...There are many ways to promote your online fashion store and attract loyal customers – from valuable content published on social media, through e-mail marketing to referral programs. But no tricks or strategies will help to retain your customers efficiently if your website seems “foreign” or is unclear to your visitors. To provide a personalised [...]
Read More...There are many things that can go wrong with meetings attended by your international partners, customers or colleagues. From time management through negotiation techniques to greeting habits – each culture may have different perspectives and behavioural patterns. Luckily, there are a couple of ways in which you can prepare for differences and similarities between you [...]
Read More...You’ve probably heard that many times: your business has to go mobile! There are so many opportunities and benefits of developing a mobile app for your business, no matter how big or small it is. From better engagement with customers through higher revenue to improved marketing efficiency. There’s no doubt about that. But once you [...]
Read More...Interacting with customers, partners or colleagues with a different cultural background might be a challenging and confusing process. Using a common language (such as English) is sometimes not enough to get your message across. From wrong assumptions through insufficient cultural knowledge to false conclusions about your speaker’s personality – there are many things that can [...]
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