What is localization and why Web 3.0 needs it
Web 3.0 is like a pizza.
You can find it in every part of the world but it’s not the same everywhere you go.
Imagine you’ve developed an amazing new recipe for a pizza. Everyone in your neighborhood loves it. As your popularity grows, so does your appetite. After a while, you aim for much more than just the title of the best pizza baker in the neighborhood. You want your product to be the most popular in the whole country. It takes some time and money, but you finally achieve your goal. Your pizza becomes number 1 nationwide.
But the more you have, the more you want.
Now you want to rock the whole world.
And that’s where your road starts to twist and turn.
More markets, more problems?
Soon you realize that nothing works. The marketing strategy that helped you skyrocket sales in your country doesn’t work abroad. In every country, you need to comply with different legal requirements, use different distribution channels, or collaborate with new partners. Plus, in every region, your target customers have different tastes. It seems that they prefer products with familiar, local flavors. The obstacles multiply with every step.
Luckily, you realize that one version of your pizza might not help you achieve global success.
You embark on the Great Pizza Adaptation Adventure.
You adapt your amazing product to the needs and tastes of your target audience in every region. You take time to understand their culture and preferences.
That’s where things start looking up again.
What about Web 3.0?
The same is true for digital products.
Also, for your unique metaverse platforms, decentralized apps, virtual experiences, and every other Web 3.0 miracle.
But instead of tweaking your recipe or adding local flavors, you have to change your UI. You need to make sure that your product supports the language of your target audience. But that’s just the beginning of your Great Adaptation Adventure.
Another key step is to ensure that the communication style and visuals that come together with your product also meet the needs of your international users.
And that’s the essence of localization.
What’s in it for me?
Localization helps you make your product global.
It’s your go-to strategy if you want to make your product more entertaining, more understandable, and more engaging for users around the world.
By adapting your product to the local markets, you can attract more users and convert one-time visitors into regular consumers.
Without localization, so without your Great Adaptation Adventure, it will be hard to transform your product into an international hit.
What’s my takeaway?
If you’re planning to launch your Web 3.0 product, be like the smart pizza baker. Find out what are the needs of your consumers in your target markets and adapt your product accordingly. Localize your dapps, metaverse experiences, websites, and social media to the needs of your target users to pave the way to global success.
Do you know how to start your Great Adaptation Adventure?
Let us know if you’re in doubt. We’re here to help you take your unique product on the global journey.
Dorota Pawlak is a localization consultant for digital and Web 3.0 brands. She enjoys helping businesses enter new markets and is passionate about cultures, languages, and technology.
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