Imagine someone told you about an amazing virtual experience designed by your favorite brand. Excited, you fire your machine, open Decentraland, Roblox, or another metaverse platform, and then… You quickly leave confused. Not because you dislike the world created by the brand, but because you can’t figure out what the text on the screen means. It’s not [...]
Read More...The metaverse is not a temporary fad. Its death might have been proclaimed several times already, but it’s still alive and kicking. It simply needs to be more accessible. According to the recent Capgemini survey, more than 90% of adult consumers are curious about the metaverse. They’re ready to learn more about it, [...]
Read More...Nike. Starbucks. Coca-Cola. Gucci. Disney. Do you know what these brands have in common? They all successfully tapped into Web 3.0. They learned how to use metaverse and NFTs to their advantage. Every day more and more companies discover the power of new technologies to deeper connect with [...]
Read More...How to make the metaverse experience more inclusive? And what does localization have to do with it? From the linguistic perspective, metaverse goes beyond (“meta”) the universe, building multiple duplicates of the universe that reflect in one another. It aims to create an embodied, immersive version of the internet, offering experiences that [...]
Read More...Your brand should be where your consumers are. Recently, the top place to be, both for brands and consumers, is in the metaverse. If you want to keep up with the newest trends and establish a distinctive presence in the digital world, it’s time to build metaverse strategy into your business plan. Market leaders [...]
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