We helped to localise a British e-commerce website into Polish, Spanish and German. Information about the company, available payment systems, prices, colours and some pictures were adapted to the target cultures to ensure a better user experience. The product descriptions and other texts were translated into the respective languages. We also advised our customer on the clothing preferences of their target group in Poland, Spain and Germany to make it easier to display tailored banners and ads.
Our customer, a middle-sized Dutch IT company, was looking for Polish localisation of their website. Using an internal content management system, we helped to translate the texts about services, products and the brand and advised on how to tweak the layout to the way Polish users navigate websites.
In this consulting session we instructed our customer, an international medium-sized company, on how to exert more cultural sensitivity in daily interaction with multicultural teams. We analysed differences in communication and business values in India, the Netherlands, Poland, USA, Spain, Germany and Austria and talked about managing conflicts. Our customer learned what methods and strategies can be applied to bridge the cultural gap and ensure a friendly and open atmosphere.
One of our coaching sessions created on the special request of our customer was about business and negotiations in Morocco. We helped our customer to understand typical assumptions, negotiations patterns and business values in Morocco to adapt to the local communication style.
In this consulting session we advised our customer on how to proceed to gain the trust and respect of his Chinese and Japanese partners. We analysed communication styles, values and common business behaviours of these two cultures and explained what strategies, tactics and wording structures our customer could use to arrive at the expected results.
This course helped our customers to adapt their presentations to their foreign audience, e.g. German, American, Finnish or Dutch partners. The session covered items such as powerful openings and conclusions, effective presentation structure and audience expectations.
© 2016 Polish Localisation
Photos and design by Dorota Pawlak