The beginning of a new year is a perfect time to analyse your marketing strategy and look at the ways to boost your business in the coming months. If reaching new markets is one of your goals for 2018, your to-do list should also include localisation of marketing content. Why and how will it help [...]
Read More...Compared to other business models online businesses have an easy access to the global market. But this benefit can also turn into a major stumbling block, if you don’t pay enough attention to the local differences on your target market. When your online business goes global you’ll need to make sure that it’s ready for [...]
Read More...In the world where there’s an app for nearly everything and many users perceive their smartphones as an extension of their lives – launching a mobile app into foreign markets should be a piece of cake. But very often it isn’t. Apart from the growing competition and demand to create unique, attractive and useful apps, [...]
Read More...Setting up an online business is one of the best investments an entrepreneur can make. From great scalability through low overhead costs to easy access to the global market – there are many benefits of this business model. But to fully exploit the potential of your online business and be able to successfully target specific [...]
Read More...If you’re planning to localise your mobile app I’m sure you’ve seen hundreds of articles and forum posts about top languages for mobile app localisation. Languages and markets are quite often categorised by app downloads or by amount of players that are willing to pay for an app. Some statistics show that top 5 languages [...]
Read More...You’re in the meeting and openly express your negative feedback about the results of your colleague’s project. Your colleague seems shocked and after the meeting rushes quickly out of the room. It could be just the clash of personalities, but if you both come from different countries, chances are that you’ll have a different attitude [...]
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