Holiday season is the best time to show your customers you care. It’s the time to tap into their culture, gain their trust, and eventually close more sales. And localization is where it all begins. Many global brands know how powerful highly localized content is and showcase their skills especially [...]
Read More...To tap into the global market, you’ll need to invest in localization. Adapting your content and design to other cultures, languages, requirements, or expectations might be a complex journey. Especially, if you take shortcuts or ignore the key steps. What are some of the pitfalls that can make your customers turn away from your [...]
Read More...Your brand can’t afford to ignore the power of social media. Especially if you plan to grow your business abroad. About 45% of users turn to social media to discover products or services. The main role plays Instagram, where about 80% users keep exploring new brands and businesses. It’s clear. [...]
Read More...When the world becomes increasingly more connected and everything seems to be a few clicks away, it’s not surprising that cross-border online sales grow as well. According to the “Impact of the Coronavirus on e-commerce report” by Ecommerce Europe, in 2020 the e-commerce sector in Europe increased by about 12%. In fact, e-commerce [...]
Read More...Mobile apps have to be localized quickly and efficiently to reach new markets as soon as possible. No matter what technology you choose to achieve it and what regions you target, you can’t forget about the key ingredient: your users. For mobile app localization to be successful you need much more than choosing [...]
Read More...Website localization seems to be an easy way to attract more users and increase your sales figures. As straightforward as this process might be, there are many things that can go wrong along the way. To make sure you can smoothly adapt your website to a foreign market, remember to avoid these [...]
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