When your business is already successful on the local market you might be searching for new growth ideas. Expanding to the foreign markets seems like a good plan to take your business to a whole new level. But before you start getting ready for this challenge, you’ll have to consider a couple of key factors [...]
Read More...“Let’s go multilingual! Let’s capture the attention of users worldwide!” – with these or similar plans in mind many companies set off for their website localisation journey. What may sound fascinating and look promising at first, may sooner or later turn into a challenging endeavour, if you get caught into a localisation trap. To make [...]
Read More...Doing business with foreign partners is not always easy. To convey your message accurately you’ll often need much more than language and business skills. Whether you’re trying to enter a new market, looking for investors abroad or planning to establish a partnership with a foreign company, you’ll have to know how to communicate across cultures [...]
Read More...To be a truly international company you’ll need much more than a multilingual website. And much more than a culturally adapted website. To engage with users and customers across the world, you’ll need to be present in the social media world, but not just in one language and on one platform, but in multiple languages [...]
Read More...If you’re setting off for a business adventure abroad, you’ll need to be well prepared. Not only for your marketing actions or business expansion plan – on every single step of your business journey abroad you’ll need to know how to get your message across. The right communication is a key to success. To achieve [...]
Read More...The startup phase is a fascinating and often demanding stage in your business life cycle. Building prototypes, looking for investors, trying to reach out to the right customers – all this may take a great deal of time and effort. To promote your new idea, you’ll need content for your website or marketing materials. Good [...]
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