Blog

  • Three tips for better video localisation

    Video marketing is the key to grow your business on the local and foreign market. And there’s no doubt about that. In fact, 4 times as many consumers would rather watch a video about a product than read about it according to the survey run by Animoto. Short, visual content is much easier to digest [...]

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  • Why the hot-desk open space offices aren’t a great idea

    A quick online search search shows hundreds of publications on how open office space is synonymous with the spread of disease and ceaseless distractions. Designed to foster collaboration, it is now more often associated with the decrease in productivity and employee well-being and the increase in the number of sick days workers take. But regardless [...]

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  • Five website localisation traps you should avoid

    “Let’s go multilingual! Let’s capture the attention of users worldwide!” – with these or similar plans in mind many companies set off for their website localisation journey. What may sound fascinating and look promising at first, may sooner or later turn into a challenging endeavour, if you get caught into a localisation trap. To make [...]

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  • Why do we hate Mondays?

    We all know that feeling – there is that one day of the week when the sound of the alarm clock is particularly irritating… We get ourselves a big cup of coffee, a bit stronger than on other days, only to start our day browsing through social media and seeing memes of even bigger and [...]

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  • How to improve your intercultural communication skills

    Doing business with foreign partners is not always easy. To convey your message accurately you’ll often need much more than language and business skills. Whether you’re trying to enter a new market, looking for investors abroad or planning to establish a partnership with a foreign company, you’ll have to know how to communicate across cultures [...]

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  • How multilingual content can help your tech startup

    The startup phase is a fascinating and often demanding stage in your business life cycle. Building prototypes, looking for investors, trying to reach out to the right customers – all this may take a great deal of time and effort. To promote your new idea, you’ll need content for your website or marketing materials. Good [...]

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  • 4 reasons why you need a culturally adapted website

    Preparing your business for a new market entry can be a long and challenging process. From market research, through marketing campaigns to product pricing – there’s definitely a lot to do to make sure your company will be successful abroad. One important ingredient of your market presence is a website. But not just any universal [...]

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